It seems that doom and gloom is all you hear these days…and it comes at you from so many sources - TV, radio, newspaper, podcasts, emails, blogs, twitter, on and on - that it can be captivating or worse, paralyzing. I speak to several other CEOs around the country regularly and they all feel the same pressure but we can really only affect our own environment. So I’m blogging to encourage you to not let the economic news paralyze you! What you can control is your business and not the external environment so focus more intensely than ever on it.
Think about what areas of your business benefit from this tough economic environment. What is growing at this challenging time? (What’s growing you say? Are you joking?!) No joke here. All businesses are looking for ways to save money, so what do you offer that reduces costs, or increases efficiency?
At iLinc, we are in the web and video conferencing business, so even in this tough environment we have favorable market drivers. People are looking to our solutions to reduce travel, save time and money and get more done. We can help them. Now to be fair, given the economic times, they may not want to pay (as) much and they sure don’t want to pay fast but they do want and need our solution. So what should you emphasize in your business? It’s all about what solves business problems.
Focus on making people’s lives easier, saving them money and helping make them more efficient and productive and your organization will survive now and thrive later when the cycle has improved.
Posted under Web Conferencing
This post was written by James Powers on November 26, 2008
