While every webinar you host will naturally be—at least in part—a sales pitch about your company’s products and services, the most successful web based events will also deliver valuable practical content to your customers and prospects. This way, you become a resource for best practices and not simply a vendor.
Our intent in creating the iLinc “Marketing Playbook” series was to provide our customers and prospects this type of useful content—to give them the tools and best practices they need to successfully grow their own organizations.
Online Marketing Strategies Webinar
The first webinar in our “Marketing Playbook” series featured Scott McAndrew, an industry expert from the interactive marketing agency, Terralever.
By explaining how to use and leverage tools such as social media and vertical search, he gave attendees a competitive edge in an online-focused world.
If customers expect to be reached—and get their information about your company—in non-traditional ways, you must be prepared by taking control of your online presence.
Access the recording and learn more invaluable online marketing strategies.
Hosting Effective Online Events
This past Wednesday, iLinc brought you the second webinar in our “Marketing Playbook” series.
This webinar, called “How to double webinar registration attendance—and keep them coming back for more,” featured iLinc’s own Kathy Sacks as well as Dave Lee, VP of Marketing at Infusionsoft, a provider of automated marketing services.
We were excited to share with our virtual audience the secrets of marketing webinars for maximum attendance, tips for engaging attendees during the webinar and the ideal ways to follow-up post-event.
Listen to this recording and get more valuable tips for hosting effective online events.
Become an Industry Resource with Webinars
From the feedback we’ve received so far, it’s clear that people have really enjoyed the “Marketing Playbook” webinars.
“Your connections to Infusionsoft and Terralever have been a real blessing and eye opener for me. I am in the “Think about it before you do it” phase of my business development, but I think you may have saved me years of prospecting clients! It is coming together! I appreciate you.”
-Mike Grandjean, Owner, Texas Business Resource GRAF, LLC
If you are looking to grow your customer base and increase the loyalty of existing customers, think about partnering with other businesses and hosting content-rich webinars. You will become a go-to resource, and both you and your customers will benefit.
To stay up-to-date on our upcoming webinars, visit our Events page.
Posted under Web Conferencing
This post was written by Christine Olivas on December 17, 2008
