Did you know that 97% of verbal negotiation tactics used during the B2B sales process follow a predictable pattern? In fact, the strategies that purchasing decision-makers use follow two patterns: 1) making direct comparisons to a competitor; and 2) articulating problems with the standard pricing.
As a business looking to stay competitive in today’s economy, how can you combat these “comparison” and “give away” tactics? How can you anticipate—and change—the nature of negotiation you have with customers?
iLinc and Think! Inc bring you an exclusive webinar that completely redefines B2B negotiation. Register now to get access to research-proven tactics and industry-tested strategies.
Posted under Industry Buzz, Webinars
This post was written by Christine Olivas on July 13, 2009
