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Did you know that 97% of verbal negotiation tactics used during the B2B sales process follow a predictable pattern? In fact, the strategies that purchasing decision-makers use follow two patterns: 1) making direct comparisons to a competitor; and 2) articulating problems with the standard pricing.

As a business looking to stay competitive in today’s economy, how can you combat these “comparison” and “give away” tactics? How can you anticipate—and change—the nature of negotiation you have with customers?

iLinc and Think! Inc bring you an exclusive webinar that completely redefines B2B negotiation. Register now to get access to research-proven tactics and industry-tested strategies.

Posted under Industry Buzz, Webinars

While every webinar you host will naturally be—at least in part—a sales pitch about your company’s products and services, the most successful web based events will also deliver valuable practical content to your customers and prospects. This way, you become a resource for best practices and not simply a vendor.

Our intent in creating the iLinc “Marketing Playbook” series was to provide our customers and prospects this type of useful content—to give them the tools and best practices they need to successfully grow their own organizations.

Online Marketing Strategies Webinar

Posted under Web Conferencing