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According to a recent study by Vertical Response, 75% of newer businesses (ones that started up the last ten years) utilize social media as part of their marketing and public relations strategy. However, of these newer businesses, 50% stated that lack of time or budget are key roadblocks to online marketing, while less than 5% ranked lack of technical skills or knowledge of the tools as significant obstacles to getting involved in social media.

Posted under Industry Buzz, Webinars, iLinc News

There’s a lot of buzz around webinars these days. Besides being a great way to keep your customers loyal by providing them valuable content and product information, web events put companies in front of hundreds of potential customers at relatively low cost. The exciting part for small business owners? With just a computer and a webcam, they can have the kind of reach that was previously reserved for large enterprises with marketing events budgets.

Posted under Webinars, iLinc News

Looking to create an effective web presence for your small business or your company? This Wednesday, April 29 at 1 pm EST, iLinc is hosting an exclusive webinar that will help you achieve this goal. “Passing the TAG (Twitter & Google) Test: Connecting with Socially-Empowered Customers in 2009″ is a free web event that brings together four social media experts to share tips and best practices for using the internet to improve brand awareness and build relationships with prospective and new customers.

Moderating the live event will be Brent Leary, Co-Founder of CRM Essentials, an Atlanta based CRM advisory firm. In addition to advising businesses about their CRM systems and strategies, Brent is the:

Posted under Webinars, iLinc News

Tired of seeing the “big guys” get bailed out but no one lending a helping hand to the hard-working small business owner?

Make a Referral Week was created by Duct Tape Marketing to stimulate the small business economy one referral at a time. The weekly goal is 1,000 referrals. The week long event also features a killer list of referral experts providing valuable marketing advice. iLinc Web & Video Conferencing is providing the technology that is powering the events.

Here’s how you can participate:

• Make a pledge to make at least one referral to a small business during the week of March 9-13.

Posted under Industry Buzz, iLinc News